When making the move to flexspace, it’s wise to go with a number of different brands. IWG leaders will reveal why at WorkTech Singapore and WorkTech Paris
When investing money, it makes financial sense to spread your capital across a number of opportunities to maximise ROI. The same strategy applies when setting up a company’s workspace portfolio.
As the world’s leading provider of flexible office space, IWG has a pivotal role to play in helping Corporate Real Estate (CRE) professionals transition from leasing conventional offices to building their company's portfolio of flexible office space (flexspace). This includes advising them on the benefits of going with a multi-brand company, opting for an array of different workspaces that meet different needs.
The global trend for flexible working shows no signs of slowing. The number of remote workers is on the rise, and it’s becoming the new normal to take a more agile approach to when and where employees carry out their roles. According to IWG’s 2019 Global Workspace Survey, more than half of international employees work outside of their main office headquarters for more than 2.5 days per week.
Increasingly, CREs are exploring the many benefits of flexspace on behalf of the large companies and corporations they belong to. Having the option of shorter leases compared to traditional office space, and the choice to upscale or downsize the amount of workspace being hired, creates a more efficient way to hire and use office space. And 65% of businesses have said that having flexible workspace reduces their costs, and helps them manage risk better by consolidating their portfolio.
At the same time, when making the move to flexspace, it’s well worth taking a multi-brand approach. Rather than choosing a single flexible office brand to fulfil all of a company’s requirements, CREs may find their company is better served by giving their global talent pool access to different styles of flexspace.
Things to consider are regional and cultural differences. As the owner of an array of flexible working brands– Regus, Spaces, Signature by Regus and No18 – IWG is able to monitor co-working trends across the world and advise which regions are responding well to which kinds of facilities. For example, IWG is seeing a strong response to its community-driven, creative, design-centric Spaces brand in certain Asian cities. Recognising the brand differentiation between flexible workspace providers, and their individual USPs, means that CRE professionals can take a much more bespoke approach to sourcing offices for employees in different regions, teams and departments, and finding the optimum environment for each cluster of their company.
WorkTech organises congresses around the world to explore innovations that are shaping the future of work. And this month, IWG is delivering thought leadership sessions at two WorkTech conferences – in France and Singapore – both focused on why CREs should take a multi-brand approach to the flexible office space they lease.
On 17 September, Samit Chopra, Executive Vice President of Enterprise and Sales at IWG in the Middle East and Asia Pacific, will take to the stage at Worktech Singapore. Chopra is responsible for aligning IWG’s multi-brand flexible solutions with the needs of corporate clients, and he will share the wealth of his more than 20 years of experience in the real estate industry to CRE professionals attending the Singapore event. He will advise why enterprises should explore the range of flexspace solutions available to them in finer detail.
Then, on 26 September, Christophe Burckart, IWG’s Country Manager for France and Monaco, will speak at WorkTech Paris. Titled ‘The Flexible Workspace Revolution: Powering Businesses Through Communities and Flexibility’, Burckart’s session will highlight why flexible working should not be a ‘one-stop-shop’ solution. Instead, he will discuss why international companies need a breadth of flexible workspace options – as well as how the flexspace industry needs to keep evolving to meet clients’ changing needs.
Find out more about building your company’s flexspace portfolio
