IWG customers can now enjoy exclusive wholesale rates at more than 1.5 million hotels and resorts worldwide, thanks to Club 1 Hotels, the latest brand to join IWG’s Partner programme.
In addition, IWG is now part of the Club 1 booking journey, meaning that when people book accommodations and flights in a specific city using the platform, they will be offered the chance to book workspace with IWG in the same city.
The partnership deal means IWG customers can enjoy preferential rates at hotel brands including Hyatt, Hilton and Marriott, as well as car rental services including Hertz, Sixt and Avis. They can also access discounts on airline tickets and international golf courses, and enjoy a complimentary Ongoing Silver Rewards Membership (with a $149/year value), meaning it’s more affordable than ever to do business wherever they are in the world.
“Club 1 Hotels is excited to join forces with the IWG family in enhancing the business traveller experience,” says Pierce Hutchings, SVP, Club 1 Hotels.
“We see IWG and Club 1 Hotels as complementary services for business travellers,” adds Vilidiana Abou, IWG Global Head of Partnerships & Events. “IWG offers workspace for during the day and Club 1 offers accommodation for the night.”
Introducing the IWG Partner programme
Club 1 Hotels is the latest signing to the IWG Partner Programme, which launched earlier this year. The programme offers an attractive deal with benefits for the members and customers of the parent networks and businesses.
The IWG Partner programme was first conceived during the initial Covid-19 lockdowns in the spring of 2020 and rolled out on a trial basis in the Asia-Pacific region in May and June, while Europe and the US were still locked down. “The idea was that we could create synergies between our brand and other big organisations and networks with large audiences of customers or members,” explains Abou.
The programme has already signed “some remarkable global partners,” she adds. These include Visa, InCorp, Startup Grind, Global Entrepreneurship Network, HSBC and major chambers of commerce in several countries.
Club 1 Hotels has been a very responsive partner, she adds. “Their team is extremely synergetic and methodical in the way they work. They have very quickly structured the offer and built a platform.”
Why partner with IWG?
IWG is the world’s largest provider of flexible office space, with more than 3,300 locations around the world operating under its brands, which include Regus and Spaces. “Partners know us within the workspace industry as a brand with global presence. They see the potential for them to add value to their proposition by partnering with us,” says Abou.
By giving dedicated benefits to Partner members and customers, IWG is able to “make them feel special,” she concludes. “IWG becomes a valuable part of the company’s reward scheme and loyalty programme.”
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