The increase in flexible-office space across Australia means national businesses are well-served – but it’s important to be strategic when choosing a provider
Australia has been an early adopter of flexible working culture. But, in recent years, its flexible workspace market has rocketed. According to the Australian Co-working Market report from Office Hub, there was a 41% year-on-year increase in the supply of flexible workspace across the nation in the 12 months leading up to July 2019. IWG’s 2019 Global Workspace Survey found that 71% of Australian companies surveyed have a formal flexible working policy in place (more than the global average of 62%). And an impressive 92% of Australian respondents said they found flexible working was conducive to workplace productivity.
As the nation’s flexspace market matures, with brands rapidly increasing their footprint there, Australian companies have more choice than ever when it comes to flexible offices – particularly in the city centres of major cities such as Sydney and Melbourne. Now, Australian businesses who opt for flexible workspace need to make sure they choose a provider that understands their needs, and can tailor a space to their requirements – otherwise, they might as well opt for conventional office space.
As the world’s leading workspace provider and multi-brand company, IWG has the ability to offer more bespoke solutions to suit a company’s workspace needs. Whether it’s the collaborative atmosphere of an open-plan coworking environment – a key feature of IWG’s creative SPACES. brand – or the discretion of the private offices its Regus locations offer, IWG can help Australian companies tailor-make a plan that maximises the productivity of their different teams. Each IWG brand offers something different, meaning companies can take a holistic look at their workspace needs and reap the benefits of different workspace styles within a single real-estate portfolio.
In Western Australia, the newest SPACES. location was recently unveiled – the fifth to open across the nation. Located in Perth’s CBD, SPACES. The Wentworth occupies a restored heritage hotel, offering a dynamic, inspiring setting for creative businesses. It features work from local artists, and stimulating working areas designed to help people brainstorm and collaborate. Large companies might choose to base their marketing or design teams in such a workspace, to inspire new ideas.
As Australia’s major cities become saturated with coworking providers, IWG is finding opportunities in smaller cities across the nation. For example, Brisbane’s flexible market is rapidly gaining traction, as businesses there are recognising that flexible workspace is not just for freelancers and tech startups – it’s also solution for larger companies seeking a more intuitive way of managing and motivating their teams.
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