IWG’s premium workspace provider No18 brings its unique business environment to the US market with a first location in Georgia’s state capital
When No18 throws open the doors to its first US outpost in Atlanta this July, it’s set to transform the city’s already buzzing business scene.
In the midst of an ever-evolving global demand for intriguing workspaces, the new ‘cosmopolitan members’ club for professionals’ offers something totally unique. And that’s ambience.
Here, you’re as likely to find members breakfasting in the bistro, playing pool or kicking back with a gin and tonic at the bar, as you are to see them in one of the stylish office spaces or using the state-of-the-art technology in a conference room.
Founded on the belief that the workplace should be an aspirational setting, to inspire, enrich and restore its members, the No18 concept has crystallised into a successful fusion of business and pleasure.
Nowhere is this more true than at No18 Atlanta. Occupying nearly 30,000 square feet in the upscale retail, restaurant and office district of The Shops Buckhead, the premium workspace perfectly encapsulates the healthy mind-body balance.
From the light-filled open-plan workspaces and the sleek boardrooms to the expansive, sofa-strewn lounge, which has a double-height lobby with mezzanine meeting rooms, no design detail has been left unturned.
The low-key luxe interiors - think droplet chandeliers, sumptuous fabrics, bespoke furnishings and carefully-curated artworks - create a sophisticated yet informal environment, whether you’re looking to network or to get some serious work done.
“No18 is a hospitality brand just as much as we are a serviced office brand,” says Ariel Ramirez, Brand Director of No18. “The first thing that strikes most visitors is the atmosphere - beautiful eclectic interiors unlike anything you would normally see in a workplace environment, together with first-class service presented by our wonderful staff.”
“We see work not as a chore but as an essential part of a healthy lifestyle and our goal is to make all aspects of life in connection to work as enjoyable and care-free as possible for our members.”
In-keeping with the stylish-not-stuffy brand ethos, the club’s bistro and bar are as much for members to unwind as for entertaining clients or brokering deals. Lunch will be served daily, the emphasis on a fresh, healthy menu, and a complimentary hotel-style breakfast will be offered at the start of the week.
Members will also have access to an attentive, professional staff, networking and enrichment events, and great offerings with leading Atlanta fitness and spa facilities.
“No18 is a place where you can relax, socialise and enjoy the finer qualities of life,” says Ramirez. “And through either our onsite or partner offering we ensure that it is easy to pursue a happy, healthy and productive lifestyle.”
With two successful venues in Sweden, why has No18 chosen Atlanta as the base for its third opening? A strong economic climate, good quality of life and lower than average living costs has attracted a diverse and highly-skilled labour pool to the city, making it a melting pot of creativity and productivity.
A proliferation of tech hubs in particular has resulted in a dynamic startup culture, and Atlanta buzzes with innovators and forward-thinking companies. Overflowing with ambition and old-fashioned Southern charm, it’s hardly surprising it has the busiest airport in the world.
In keeping with this upswing, it is only fitting No18 should move in, choosing The Shops Buckhead – one of Atlanta’s most energetic and convenient neighbourhoods – as its home.
“It was a decision influenced by careful consideration of the city’s exciting business climate and appetite for new, thoughtful experiences,” says Ramirez. “We feel that there is a unique and very interesting mix of businesses that are currently headquartered or moving to Atlanta and the city is positioned to boom over the next few years.”
“That, together with the discovery of the fantastic building and neighbourhood we are creating our venue in, convinced us that it was the perfect time to set up right here.”
Thanks to its holistic philosophy, No18 Atlanta is the ideal spot for the city’s creatives to call home. And with further global venues planned – Chicago, London, Berlin, Singapore and Geneva, to name a few – members will be able to enjoy a rewarding business lifestyle wherever they are in the world.
Find out more about No18 and its new openings