We have a responsibility to the local communities of which we are a part. As a worldwide organisation, we constantly remember that for many we are a local business, located in numerous local areas. We believe that a local community-based approach will result in the strongest positive impact, both for our business and local communities.
There is a clear case for our engagement with local communities and efforts to improve their welfare, because we are a major source of business for the local community and it for us. We can help develop local business ecosystems — by recruiting and purchasing locally. This helps improve the local business environment, which then attracts other businesses to the area, some of which may decide to use our products and services. The deeper our engagement across multiple levels, the greater this symbiotic effect.